Petsmile Professional Pet Toothpaste for Cats & Dogs - Only VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil, 4.5 Oz)

Probably better than the rest. I was using the Petrodex chicken toothpaste before this. Figured I'd give this a try. Given a five stars since I think it's probably the best on the market right now, though there is room for improvement. First, I don't like the marketing of this. On the box and instructions, it says you don't have to brush, simply apply some toothpaste and magically all dental issues go away. This is hogwash science to assert such a thing. Granted, this is pure marketing and not really impactful on the quality of the product, hence I didn't deduct a star. It also makes me a bit concerned about how they could assert such a thing. Are the contained chemicals extra-abrasive/acidic so as to compensate for those who are too lazy to brush their dogs teeth? To try to really break down everything on your dog's teeth without any manual brushing mechanism? If so, would brushing combined with the chemical cause damage to the tooth? It does smell like oranges, regardless of the "london broil" flavor that they labelled it with. If I were any more competent at science, I would try to test the acidity (pH level) of the product, to evaluate for myself whether there are any significant concerns in that matter. Regarding the VOHC approval test they did, the tests were not done double-blindly, so the results could have been skewed. After all, the testing was funded and conducted under the supervision of the company selling the product. This is something the VOHC should improve on, so that such flawed studies don't get approved. Regardless of these aforementioned concerns, I still think it's probably the best product on the shelf right now. The toothpaste "suds", unlike the Petrodex one that I used previously. Usually suds are what helps cleaning, as with soap. So I'm thinking that this might be more effective than the competition, just based on a hunch. For those who have issue with the product "separating", meaning some parts being really liquidy and some really solid, this is a flaw in the way the product is designed to stand up. All the liquid runs to the very tip of the toothpaste tube. If you lay the tube on its side inbetween use (like a normal tube of toothpaste), you likely won't have that issue.

This has got to be the best dog tooth paste I have used for my 2 Maltese. Toy breeds are notoriously known to be sensitive to bad dental hygiene and through forgetting to brush their teeth daily with (other brand stuff) they ended up getting thick layers of tartar. This toothpaste was a miracle, and while it doesn't outright make the tartar fall off, what it does is weakens the bond to the tooth/teeth which you can easily and effortlessly pry off with a stainless steel dental pick (the kind your dentist uses on you). We've tried using the dental pick when we used other brand toothpastes (Virbac CET, Sentry Petrodex) but it's like chipping off cement. With Petsmile toothpaste, you only need make sure it makes surface contact, no abrasive brushing required.The active ingredient is Calprox which is used in whitening toothpastes for humans as well (coincidentally, I tried their people version Supersmile and it whitens my teeth several shades after just 1 week, to which Crest Whitening 90% did nothing for over 5 years). Essentially it helps re-mineralize teeth and is antimicrobial in nature. If you leave it out, especially the people version, you will notice how it calcifies.I can't vouch for big dogs but you can recover your small breed's teeth even with bad tartar to pristine white with consistent brushing and careful use of a dental pick (only if they have tartar, after that just maintenance with brushing). All this without having to rely on a VET and pay VET bills. Be willing to put in a little effort and your furry family members will have improved quality of life again!

I love that all you have to do is get this toothpaste on your pet's back teeth, you don't have to actually brush each tooth. We have an older cat and the vet suggested stepping up her dental care to avoid having to do a dental exam under anesthesia, so we got this and one of the small pet toothbrushes on Amazon (can't remember which exact one, but they're kind of all the same and as this toothpaste is enzymatic the brush or application method you use isn't super important). Callie (the cat) really likes the brush, we got her used to it slowly. First you can just hold it out to your cat without toothpaste on it and letting them brush their cheeks on it, and eventually when they're relaxed you can start moving the brush a bit and moving it closer to their mouth and most cats will probably start to chew a bit on it anyways. Once their used to the brush you can add this toothpaste. Our cat doesn't love the taste of the paste, and it only comes in the one flavor (beef) which is why I docked a star. But she lets us get the brush in her mouth and scrub a bit. Once you get it on their back teeth, the tongue movement will actually get the toothpaste everywhere it needs to go. So you don't need to even use a brush at all if your pet won't tolerate it. You can use your finger to smear it in there real quick, or one of the finger brushes, etc. This toothpaste is pretty expensive compared to other options and compared to human toothpaste, but based on the ingredients it is definitely the safest, and you only need such a small amount so it will last for a very long time. Some of the cheaper ones on Amazon are NOT pet safe, and neither is human toothpaste. This is also the brand many vets use in the office. Some other things you can do to improve dental health in cats is to give them crunchy treats/food (wet food is better for nutrition usually, but dry food occasionally or crunchy treats are good for scraping plaque and stimulating their gums), make sure they have access to fresh water, and give them toys that have different textures, especially netting, around them.